Brilliant alternative to MSM "debates"

Seth Godin throws out this brilliant idea in a weekend post: http://sethgodin.typepad.com/...

Given the ability to create your own "TV" with Youtube and community channels, candidates and groups can now sponsor debates on their own terms:  

If I were crazy enough to be running, I'd organize my own debate, challenging one or two of my competitors to an hour-long conversation, and then post it online. Even better, I'd challenge one of the candidates from the other party and have a substantive conversation. Bernie Sanders debating [pick your candidate]. It elevates both sides because each person had the guts to address the issues, to go head to head, to speak up and make a case.

This could also reduce the effects of money in politics by creating low cost alternatives to sham debates on MSM.

I think it would work.  What do you think?